Sel:pH is fun + functional skincare for all.

No matter how trendy a skincare product might be online—you’ve got to use what’s best for your real skin! That’s where Sel:pH enters the chat.

Step into your new era of targeted, responsive skincare made for your skin by people who care about your skin.

With Sel:pH, the skincare journey is tailored to you: our formulas focus only on what your skin's pH needs for optimal balance—and nothing extra. Ready to see the difference the right pH makes?

Your skincare can be cute + effective.

We were over trendy skincare brands created by people who don't have your best (sk)interests in mind. For three years, the Sel:pH team has worked to build products that are safe for sensitive skin and made to balance your skin's pH...while also being fun to use!

Sel:pH brings out the best you.

There's no one quite like you, and we love that! Our values are centered on individuality, originality, inventiveness, intrigue and the power of pH to celebrate what makes you unique.

Made Sel:pHlessly with ❤

You shouldn't have to be a chemist to understand what's on your skincare shelf. That's why we share ingredient breakdowns on each product, helping you to understand what's going on your face and why we think it matters.

All of our products are backed by dermatologists, cruelty-free, paraben + sulfate free, nut-free, made in the USA and all but one are vegan (if you're wondering which one, it's the Hyaluronic Acid Microdose)(It's not vegan because of the Manuka Honey).

Our team of in-house chemists, based in New Jersey, continually works on research and product development to ensure that each formula meets the highest standards. Their expertise allows Sel:pH to provide dermatologist-recommended solutions tailored to different skin concerns, with a strong focus on maintaining a balanced pH for overall skin health.

Got a question about a Sel:pH product or want to suggest an ingredient we should include? Email us here! We can't wait to chat all things skincare.