Privacy Policy & Terms

INTRODUCTION

This privacy and cookie policy ("Policy") describes how Selph ("Company", "we", and "our") collects, uses and shares personal data when using this website www.selphbeauty.com (the "Site"). Please read the following information carefully to understand our views and practices regarding your personal data and how we will treat it.

 

PARTICULARLY IMPORTANT INFORMATION

By using the Site, you consent to such use of your information and personal data and agree to the terms of this Privacy Policy.

 

WHO WE ARE

For the purpose of applicable data protection legislation, the data controller of your personal data is Selph of 1178 Broadway FL 5, New York NY 10001, USA.

 

MUST READ SECTIONS

We draw your attention in particular to the sections entitled "International Data Transfer" and "Your Rights."

 

CHANGES TO THIS POLICY

We will post any modifications or changes to the Policy on our Site. We reserve the right to modify the Policy at any time, so we encourage you to review it frequently. The "Last Updated" legend above indicates when this Policy was last changed. If we make any material change(s) to the Policy, we will notify you via email or post a notice on our Site prior to such changes(s) taking effect.

1. Purposes of Processing

WHAT IS PERSONAL DATA?

We collect information about you in a range of forms, including personal data. As used in this Policy, "personal data" is as defined in the General Data Protection Regulation 2018 and any successor legislation, this includes any information which, either alone or in combination with other information we hold about you, identifies you as an individual, including, for example, your name, postal address, email address and telephone number.

 

WHY DO WE NEED YOUR PERSONAL DATA?

We will only process your personal data in accordance with applicable data protection and privacy laws. We need certain personal data in order to provide you with access to the Site. If you create a profile/register with us, you will be asked to tick to agree to provide this information in order to access our services, purchase our products, view our content. This consent provides us with the legal basis we require under applicable law to process your data. You maintain the right to withdraw such consent at any time. If you do not agree to our use of your personal data in line with this Policy, please do not use our Site.

 

2. Collecting Your Personal Data

We collect information about you in the following ways:

 

INFORMATION YOU GIVE US

This includes:

•  the personal data you provide when you register to use our Site, including your‎ name, quiz responses, postal address, email address, telephone number, birthday, username, password and demographic information (such as your gender);
• the personal data that may be contained in any comment or review you post to the Site;
• the personal data you provide in connection with our referral program, customer surveys and other promotions we run on the Site;
• the personal data you provide when you report a problem with our Site or when we provide you with customer support;
• the personal data you provide when you make a purchase thorough our Site; and
• the personal data you provide when you correspond with us by phone, email or otherwise.

 

INFORMATION FROM SOCIAL NETWORKING SITES

Our Site include interfaces that allow you to connect with social networking sites (each a "SNS"). If you connect to a SNS through our Site, you authorize us to access, use and store the information that you agreed the SNS could provide to us based on your settings on that SNS. We will access, use and store that information in accordance with this Policy. You can revoke our access to the information you provide in this way at any time by amending the appropriate settings from within your account settings on the applicable SNS.

 

INFORMATION WE GET FROM OTHERS

We may also get information about you from other sources, for example, if you have agreed to share information with one of our partners we may add this to information we get from our Site.

 

INFORMATION AUTOMATICALLY COLLECTED

We automatically log information about you and your computer or mobile device when you access our Site. For example, when visiting our Site, we log your computer or mobile device operating system name and version, manufacturer and model, browser type, browser language, screen resolution, the website you visited before browsing to our Site, pages you viewed, how long you spent on a page, access times and information about your use of and actions on our Site. We collect this information about you using cookies. Please refer to the sections on cookies and Pixel Tags below.

 

AUTOMATED DECISION MAKING AND PROFILING

We may use automated decision making and/or profiling in regard to your personal data for some services and products, for example we input your quiz responses into an algorithm that determines which ingredients and in what amounts should go into your product formulations. We may also use special categories of data, such as the water hardness and humidity in your shipping address area. You can request a manual review of the accuracy of an automated decision that you are unhappy with or limit or object to such automated decision making and/or profiling by contacting us at hello@selph.com.

 

3. Cookies

WHAT ARE COOKIES?

We may collect information using "cookies." Cookies are small data files stored on the hard drive of your computer or mobile device by a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our Site.

We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which are used only by us to recognize your computer or mobile device when it revisits our Site; and (2) third party cookies, which are served by service providers on our Site, and can be used by such service providers to recognize your computer or mobile device when it visits other websites.

 

COOKIES WE USE

Our Site uses the following types of cookies for the purposes set out below:

ESSENTIAL COOKIES

These cookies are essential to provide you with services available through our Site and to enable you to use some of its features. For example, they allow you to log in to secure areas of our Site and help the content of the pages you request load quickly. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.

FUNCTIONALITY COOKIES

These cookies allow our Site to remember choices you make when you use our Site, such as remembering your quiz responses, language preferences, remembering your login details and remembering the changes you make to other parts of our Site which you can customize. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Site.

ANALYTICS AND PERFORMANCE COOKIES

These cookies are used to collect information about traffic to our Site and how users use our Site. The information gathered does not identify any individual visitor. The information is aggregated and anonymous. It includes the number of visitors to our Site, the websites that referred them to our Site, the pages they visited on our Site, what time of day they visited our Site, whether they have visited our Site before, and other similar information. We use this information to help operate our Site more efficiently, to gather broad demographic information and to monitor the level of activity on our Site.

We use Google Analytics for this purpose. Google Analytics uses its own cookies. It is only used to improve how our Site works. You can find out more information about Google Analytics cookies here

You can prevent the use of Google Analytics relating to your use of our Site by downloading and installing the browser plugin available via this link.

TARGETED AND ADVERTISING COOKIES

These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with our permission, third party advertisers can place cookies to enable them to show adverts which we think will be relevant to your interests while you are on third party websites.

You can disable cookies which remember your browsing habits and target advertising at you by visiting this link. If you choose to remove targeted or advertising cookies, you will still see adverts but they may not be relevant to you. Even if you do choose to remove cookies by the companies listed at the above link, not all companies that serve online behavioral advertising are included in this list, and so you may still receive some cookies and tailored adverts from companies that are not listed.

SOCIAL MEDIA COOKIES

These cookies are used when you share information using a social media sharing button or "like" button on our Site or you link your account or engage with our content on or through a social networking website such as Facebook, Instagram, Snapchat or Twitter. The social network will record that you have done this.

DISABLING COOKIES

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the "settings", "help" "tools" or "edit" facility). Many browsers are set to accept cookies until you change your settings. Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com/uk.

 

If you do not accept our cookies, you may experience some inconvenience in your use of our Site. For example, we may not be able to recognize your computer or mobile device and you may need to log in every time you visit our Site.

 

4. Pixel Tags

We may also use pixel tags (which are also known as web beacons and clear GIFs) on our Site to track the actions of users on our Site. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags measure the success of our marketing campaigns and compile statistics about usage of the Site, so that we can manage our content more effectively. The information we collect using pixel tags is not linked to our users’ personal data.

 

5. Do Not Track Signals

Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to do not track signals. To find out more about "Do Not Track", please visit www.allaboutdnt.com

 

6. Using Your Personal Data

We may use your personal data as follows:

• to operate, maintain, and improve our Site, products, and services;
• to manage your account, including to communicate with you regarding your account, if you have an account on our Site;
• to operate and administer our referral program and other promotions you participate in on our Site;
• to respond to your comments and questions and to provide customer service;
• to send information including technical notices, updates, security alerts, and support and administrative messages;
• with your consent, to send you marketing e-mails about upcoming promotions, and other news, including information about products and services offered by us and our affiliates. You may opt-out of receiving such information at any time: such marketing emails tell you how to "opt-out". Please note, even if you opt-out of receiving marketing emails, we may still send you non-marketing emails. Non-marketing emails include emails about your account with us (if you have one) and our business dealings with you;
• to process payments you make via our Site;
• to link or combine user information with other personal data;
• as we believe necessary or appropriate (a) to comply with applicable laws; (b) to comply with lawful requests and legal process, including to respond to requests from public and government authorities; (c) to enforce our Policy; and (d) to protect our rights, privacy, safety or property, and/or that of you or others; and
• as described in the "Sharing of your Personal Data" section below.

 

7. Sharing Your Personal Data

We may share your personal data as follows:

THIRD PARTIES DESIGNATED BY YOU

We may share your personal data with third parties where you have provided your consent to do so.

OUR THIRD PARTY SERVICE PROVIDERS

We may share your personal data with our third party service providers who provide services such as data analysis, payment processing, information technology and related infrastructure provision, customer service, email delivery, auditing and other similar services. These third parties are only permitted to use your personal data to the extent necessary to enable them to provide their services to us. They are required to follow our express instructions and to comply with appropriate security measures to protect your personal data.

We may share personal information with our service providers, including those who assist us with marketing, and with other trusted parties whom we believe offer products or services that may be of interest to you.

Third Party Advertisers

We may share personal data with advertisers and advertising networks that require the data to select and serve relevant adverts to you and others.

Corporate Restructuring

We may share personal data when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.

Other Disclosures

We may share personal data as we believe necessary or appropriate: (a) to comply with applicable laws; (b) to comply with lawful requests and legal process, including to respond to requests from public and government authorities to meet national security or law enforcement requirements; (c) to enforce our Policy; and (d) to protect our rights, privacy, safety or property, and/or that of you or others.

 

8. Anonymous data

When we use the term "anonymous data", we are referring to data and information that does not permit you to be identified or identifiable, either alone or when combined with any other information available to a third party.

We may create anonymous data from the personal data we receive about you and other individuals whose personal data we collect. Anonymous data might include analytics information and information collected by us using cookies. We make personal data into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyses usage patterns in order to make improvements to our Site.

 

9. Third party sites

Our Site may contain links to third party websites and features. This Policy does not cover the privacy practices of such third parties. These third parties have their own privacy policies and we do not accept any responsibility or liability for their websites, features or policies. Please read their privacy policies before you submit any data to them.

 

10. User generated content

You may share personal data with us when you submit user generated content to our Site, including via our referral program, forums, message boards and blogs on our Site. Please note that any information you post or disclose on our Site will become public information, and will be available to other users of our Site and to the general public. We urge you to be very careful when deciding to disclose your personal data, or any other information, on our Site. Such personal data and other information will not be private or confidential once it is published on our Site. If you provide feedback to us, we may use and disclose such feedback on our Site, provided we do not associate such feedback with your personal data. If you have provided your consent to do so, we may post your first and last name along with your feedback on our Site. We will collect any information contained in such feedback and will treat the personal data in it in accordance with this Policy.

 

11. International data transfer

Your information, including personal data that we collect from you, may be transferred to, stored at and processed by us and our affiliates and other third parties outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. By using our Site, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Policy.

 

12. Security

We seek to use reasonable organizational, technical and administrative measures to protect personal data within our organization. Unfortunately, no transmission or storage system can be guaranteed to be completely secure, and transmission of information via the internet is not completely secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us using the details in Section 18 below. In the event of a security breach of private information, Selph has measures in place to identify, assess, investigate, and report any personal data breach to both data subjects and authorities, if required, at the earliest possibility.

 

13. Retention

We will only retain your personal data as long reasonably required for you to use the Site unless a longer retention period is required or permitted by law (for example for regulatory purposes).

 

14. Our policy on children

Our Site is not directed to children under 16. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us using the details in Section 18 below. We will delete such information from our files as soon as reasonably practicable.

 

15. Sensitive personal data

Subject to the following paragraph, we ask that you not send us, and you not disclose, any sensitive personal data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Site or otherwise to us. If you send or disclose any sensitive personal data to us when you submit user generated content to our Site, you consent to our processing and use of such sensitive personal data in accordance with this Policy. If you do not consent to our processing and use of such sensitive personal data, you must not submit such user generated content to our Site.

 

16. Your rights

Opt-out

You may contact us anytime to opt-out of: (i) direct marketing communications; (ii) automated decision-making and/or profiling; (iii) our collection of sensitive personal data; (iv) any new processing of your personal data that we may carry out beyond the original purpose; or (v) the transfer of your personal data outside the EEA. Please note that your use of some of the Site may be ineffective upon opt-out.

Access

You may access the information we hold about you at any time via your profile/account or by contacting us directly.

Amend

You can also contact us to update or correct any inaccuracies in your personal data.

Move

Your personal data is portable – i.e. you to have the flexibility to move your data to other service providers as you wish.

Erase and forget

In certain situations, for example when the information we hold about you is no longer relevant or is incorrect, you can request that we erase your data.

If you wish to exercise any of these rights, please contact us using the details in Section 20 below. In your request, please make clear: (i) what personal data is concerned; and (ii) which of the above rights you would like to enforce. For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable and in any event, within one month of your request. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion.

 

17. Complaints

We are committed to resolve any complaints about our collection or use of your personal data. If you would like to make a complaint regarding this Policy or our practices in relation to your personal data, please contact us at: info@selphbeauty.com. We will reply to your complaint as soon as we can and in any event, within 30 days. We hope to resolve any complaint brought to our attention, however if you feel that your complaint has not been adequately resolved, you reserve the right to contact your local data protection supervisory authority, which for the UK, is the Information Commissioner’s Office.

 

18. Contact information

We welcome your comments or questions about this Policy. You may contact us in writing at info@selphbeauty.com or Selph, 1178 Broadway FL 5, New York NY 10001, USA.

 

19. EU-U.S. Privacy Shield

Selph complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data transferred from the EU to the United States. We have certified to the Department of Commerce that we adhere to the Privacy Shield Principles. If there is any conflict between the terms in this Policy and the Privacy Shield Principles, the Privacy Shield Principles shall take precedence. To learn more about the Privacy Shield program and the Privacy Shield Principles please visit www.privacyshield.gov

As described in the Privacy Shield Principles, Selph is accountable for personal data that it receives and subsequently transfers to third parties. If third parties that process personal data on our behalf do so in a manner that does not comply with the Privacy Shield Principles, we are accountable, unless we prove that we are not responsible for the event giving rise to the damage.

In compliance with the Privacy Shield Principles, Selph commits to resolve complaints about our collection or use of your personal data. EU individuals with inquiries or complaints regarding this Policy should first contact us at: info@selphbeauty.com.

Selph commits to cooperate with the panel established by the EU data protection authorities (DPAs) and comply with the advice given by the panel with regard to personal data transferred from the EU. Please contact us to be directed to the relevant DPA contacts.

As further explained in the Privacy Shield Principles, binding arbitration before a Privacy Shield Panel will also be made available to you in order to address residual complaints not resolved by any other means. Selph is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.

 

20. Employee personal data

Selph commits to cooperate with the panel established by the EU data protection authorities (DPAs) and comply with the advice given by the panel with regard to human resources data transferred from the EU in the context of the employment relationship. Please contact us to be directed to the relevant DPA contacts.

California privacy rights

Consumers residing in California are afforded certain rights with respect to their personal information under the California Consumer Privacy Act (“CCPA”). If you reside in California, this section applies to you.

In the preceding 12 months, we have collected the following categories of personal information: identifiers; characteristics of protected classifications under California or U.S. law (such as demographic information); commercial information; internet or other electronic network activity; audio, electronic, visual or similar information; and professional or employment-related information.

For examples of the precise data points we collect and the sources of such collection, please see our Privacy Policy outlined above.

We collect personal information for the business and commercial purposes described in the “Purposes of Processing ” section. We may share your personal information with third parties as described in the “Sharing Your Personal Data” section. In the preceding 12 months, we have disclosed the following categories of personal information for business or commercial purposes: identifiers; characteristics of protected classifications under California or U.S. law (such as demographic information); commercial information; internet or other electronic network activity; audio, electronic, visual or similar information; and professional or employment-related information.

 Selph does not, and will not, sell personal information to third parties.

 

You have the right to request:

 (1) more information about the categories and specific pieces of personal information we have collected and disclosed for a business purpose in the last 12 months;

(2) deletion of your personal information;

(3) to opt out of sales of your personal information, if we engage in that activity in the future;

You may make these requests by contacting customer service at info@selphbeauty.com. Selph will respond within 10 business days to confirm receipt of any requests to know or delete information. We will take steps to verify your identity before fulfilling your request. Please note that you may designate an authorized agent to exercise these rights on your behalf by providing a notarized power of attorney or other evidence that the agent has valid written authority to submit requests on your behalf. We will not discriminate against you if you exercise your rights under the CCPA.