The skincare pHenomenon is here

see it for yoursel:ph
 

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fun + functional skincare on your pH scale

No chemistry class required. Sel:pH works in harmony with your skin's pH to balance, treat + restore your skin barrier. Find your perfect dose to create a custom formula for healthy skin everyday.

Pay attention to the pH + see the difference

The skin’s pH level assesses the state of its acid mantle, a protective film that evens out oil and protects the surface + lower layers from external threats or stressors.

With Sel:pH, you’ll finally understand why your skin acts the way it does and develop a personalized routine to bring out the best—most real—version of you.

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START WITH AN INSTANT CLASSIC

FIRST BASE

They say don't meet your heroes—we beg to differ. This serum + moisturizer hybrid is about to be the best decision you make all summer.

SHOP FIRST BASE

+ MAKE IT YOUR OWN

Microdose

Small bottles, BIG results. Our Microdoses are expertly-blended super concentrates with clean, focused ingredients to target exactly what your skin needs.

Combine your Microdose with First Base to create a made-for-you moisturizer.

Ready to Dose?

How to Microdose

  • Hydrate + Heal

    This one is a game-changer if you're looking to moisturize + soothe your skin. Formulated with oat extract + Manuka honey.

    Dose This

  • Target Dark Spots + Inflammation

    Ready for the glow up? Fade fine lines + wrinkles with our Retinol, Licorice + Mulberry Extract Microdose.

    Dose This

  • Better Your Skin Barrier

    Our probiotic + peptide Microdose brings the energy back to your complexion, boosts collagen production + balances your skin's microbiome.

    Dose This

  • Best Skin Bundle

    Your skin always deserves to feel its best. Ready to experience each of our Microdoses? Try our Best Skin Bundle to discover your perfectly made-for-you routine.

    Dose This

From our pHocus Group

Pure Veil blended in perfectly!

Nat

Loving the hyaluronic acid Microdose right now

Lindy

Just added the SPF 30 to my lineup!

Ashley

It's really cool how you can mix and match the microdoses. I've been combining the kelp one with the first base. I'm really liking how bouncy my skin feels.

Elizabeth

We're cute on your face + in your feed